About LBIngenuity 

LBIngenuity is a marketing consultancy dedicated to senior healthcare. Founded by award-winning marketing executive Lori Beth Irvin, the firm brings more than 20 years of healthcare marketing experience, including a decade focused on senior care and senior living. Grounded in both industry expertise and personal caregiving experience, LBIngenuity partners with organizations across the care continuum to support sustainable growth, strengthen trust, and create meaningful impact for older adults.