In 90 Days, Learn How to:

Differentiate in a Crowded Market

Identify and create an area of differentiation for your agency as a competitive advantage

Leverage Digital Strategies for Maximum ROI

Discover which digital strategies offer maximum ROI , how to refine marketing budgets, and measure marketing results

Create Consistent Lead Pipelines

Learn outreach strategies that convert and how to connect with key personas across the aging continuum to create consistent pipelines

Resources & Digital Tools

Download and utilize valuable resources and tools to operationalize marketing and bolster growth

Live Coaching & Peer Collaboration

Join monthly small group coaching sessions with Senior Care Consultant Lori Beth Irvin for intensive discussion and practical application

1:1 Consultant Support

Get 12 weeks of direct access to expert guidance focused on real-world application, execution, and accountability

Course Curriculum

7 Chapters · 28 Lessons

  1. 1

    Pre Course Materials

    1. Welcome to the 90-Day Home Care Marketing Course Free preview
    2. Quick Start Marketing Audit Free preview
    3. Goal-Setting Guide Free preview
    4. Home Care Marketing Readiness Free preview
  2. 2

    Module 1: Home Care Marketing Foundations

    1. (Included in full purchase)

      Welcome & Module Overview

    2. (Included in full purchase)

      Redefining Marketing & Avoiding Common Pitfalls

    3. (Included in full purchase)

      Differentiation

    4. (Included in full purchase)

      Why Differentiation Matters Now

    5. (Included in full purchase)

      Building Your Targeted, Specialty Brand

    6. (Included in full purchase)

      Mini-Quiz: Spot the Difference

    7. (Included in full purchase)

      Defining Your Value Proposition & Positioning Worksheet

  3. 3

    Module 2: From Data to Decision: Crafting and Owning Your Niche

    1. (Included in full purchase)

      Introduction & Module Overview

    2. (Included in full purchase)

      Crafting Your Message and Proof

    3. (Included in full purchase)

      Turning Brand Alignment into Authority

    4. (Included in full purchase)

      Aligning Your Team for Maximum Impact

    5. (Included in full purchase)

      Mini-Quiz: Positioning in Action

    6. (Included in full purchase)

      Module 2 Implementation Worksheet

  4. 4

    Module 3: Digital Strategies That Deliver the Highest ROI

    1. (Included in full purchase)

      Introduction & Module Overview

    2. (Included in full purchase)

      The Digital Mindset Shift

    3. (Included in full purchase)

      The Digital Foundation

    4. (Included in full purchase)

      Designing for Conversion

    5. (Included in full purchase)

      Tracking and Sustaining Digital Performance

  5. 5

    Module 4: Understanding the Aging & Referral Ecosystem

    1. (Included in full purchase)

      Goal Setting & Implementation

    2. (Included in full purchase)

      Understanding the Aging & Referral Ecosystem

    3. (Included in full purchase)

      Precision Personas

  6. 6

    Module 5: Creating Consistent Lead Pipelines

    1. (Included in full purchase)

      Visibility & Referral Ecosystem

    2. (Included in full purchase)

      Creating Consistent Lead Pipelines

  7. 7

    Module 6: Measuring & Sustaining Growth

    1. (Included in full purchase)

      Measuring & Sustaining Growth

Meet Your Instructor

Lori Beth Irvin is an award-winning senior care consultant and speaker with 20+ years in healthcare marketing, including 15 years in the senior care industry.  Lori Beth has helped national organizations and franchise systems scale with results-driven strategies and created the 90-Day Marketing Course for Home Care Agencies to give agency owners a proven framework to attract clients, increase referrals, and grow without guesswork.

Ready to Grow Faster?

Enroll now and start your journey towards success today!

$1,995.00

Enroll Now Free preview